Privacy policy

Last updated: October 30, 2026

VELORI LASH PROTECT operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the “Services”). VELORI LASH PROTECT is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you visit or use the Services, make a purchase or other transaction through them, or otherwise communicate with us. If our Terms of Service conflict with this Privacy Policy, this Privacy Policy governs the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal information we collect or process

When we use the term “personal information,” we mean information that identifies you or another person, or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

Contact details, including your name, address, billing address, shipping address, telephone number and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your previous transactions.
Communications with us, including information you provide when communicating with us, for example when contacting customer support.
Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide your personal information;
Automatically through the Services, including from your device when you use our products or Services or visit our websites, and through cookies and similar technologies;
From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Providing, personalizing and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments, fulfill orders, remember your preferences and items you are interested in, send account-related notifications, process purchases, returns, exchanges and other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable reviews, and provide a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to better personalize and improve the Services.
Marketing and advertising. We use your personal information for marketing and advertising, such as sending marketing, advertising and promotional communications by email, text message or postal mail, and showing you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or take action regarding potentially fraudulent, illegal, unsafe or malicious activity, protect public safety and secure our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone else.
Communicating with you. We use your personal information to provide customer support, respond to your concerns, provide effective Services and maintain our business relationship with you.
Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government authorities, to participate in or investigate civil investigations, potential or actual litigation or other legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes consistent with this Privacy Policy. These circumstances may include:

With Shopify, vendors and other third parties that provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping.
With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners use your information according to their own privacy policies. Depending on where you live, you may have the right to direct us not to share information about you to show you targeted advertising and marketing based on your online activity across different merchants and websites.
When you direct us, request or otherwise consent to our disclosure of certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations, including responding to subpoenas, search warrants and similar requests, to enforce applicable terms or policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify. Shopify collects and processes personal information about your access to and use of the Services to provide and improve the Services for you. Information you submit through the Services is transmitted to and shared with Shopify and third parties that may be located in countries other than where you live, to provide and improve the Services. In addition, to protect, grow and improve our business, we use certain enhanced Shopify features that incorporate data and information from your interactions with our store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, visit the Shopify Consumer Privacy Policy. Depending on where you live, you can exercise certain rights concerning your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of these websites, including the accuracy, completeness or reliability of the information on them. Information you provide in public or semi-public places, including information shared on third-party social media platforms, may also be visible to other users of the Services or those third-party platforms without restriction on its use by us or a third party. Our inclusion of such links does not in itself imply endorsement of the content on those platforms or their owners or operators, except as disclosed on the Services.

Children’s information

The Services are not intended for children, and we do not knowingly collect personal information about children below the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” personal information about individuals under 16, as those terms are defined in applicable law.

Security and retention of your information

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” Information you send us may also not be secure in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need it to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights below concerning your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

Right to access. You may have the right to request access to the personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to correction. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
Managing communication preferences. We may send promotional emails, and you may opt out at any time using the unsubscribe option in our emails. If you opt out, we may still send non-promotional emails, such as messages about your account or orders you have placed.

If you live in the United Kingdom or European Economic Area, subject to exceptions and limitations provided by local law, you may exercise the following rights in addition to those above:

Object to processing and restrict processing: You may have the right to ask us to stop or restrict processing your personal information for certain purposes.
Withdraw consent: Where we rely on your consent to process your personal information, you have the right to withdraw it. Withdrawal does not affect the lawfulness of processing based on consent before its withdrawal.

You may exercise these rights where indicated on the Services or by contacting us using the details below. To learn more about how Shopify uses your personal information and the rights you may have, including rights regarding data processed by Shopify, visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising these rights. We may need to verify your identity before processing your requests, as permitted or required by applicable law. In accordance with applicable law, you may designate an authorized agent to make requests on your behalf. Before accepting a request from an agent, we require proof that you authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us using those details or to lodge a complaint with your local data protection authority. For the EEA, a list of the competent supervisory authorities is available here.

International transfers

Please note that we may transfer, store and process your personal information outside your country of residence.

When we transfer your personal information out of the European Economic Area or United Kingdom, we rely on recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses or, where applicable, equivalent contracts issued by the relevant UK authority, unless the transfer is to a country determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the last-updated date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, please email us at hello@velori-lash.com. Our other contact details are available at contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal information.